Parties & PeopleFetish Freak @ Clone Zone

Fetish Freak @ Clone Zone

29/11/14: These days there are a plethora of fetish retail outlets, both virtual and bricks and mortar, so standing out in a crowd is becoming much more important.

In his south London emporium for the eclectically perverse, Jonathan Wheatley has made customer service the heart of his Fetish Freak business, and whether you are just popping in for a cock ring and some poppers or a full made-to-measure leather outfit, you will receive the same warm welcome, attention to detail and cheeky bit of gossip.

Expanding such a personal service takes time and care but in Clone Zone they have found a partner with the right mindset, and this week Fetish Freak at Clone Zone flung its doors open at 266 Old Brompton Road in Earls Court. Located in the basement of the existing Clone Zone store, FF@CZ is a subterranean perverts paradise stuffed with the quality British hand-made leather and rubber gear FF are renowned for as well as other brands like the fantastically creative Invincible Rubber.

With its dungeon-like exposed brick and industrial lighting, and with staff trained by Jonathan’s own guiding hand, Hunter and Raphael continue Fetish Freak’s ethos that has made it the UK’s number 1 independent fetish store, and they are even expanding in to the twittersphere (@FetishFreakLDN) to spread the message.

Here’s hoping FF@CZ spreads to all their branches so deviants across the land can sample fetish retail from people who actually care about how it looks and fits, not just how much it costs.

64 Old Compton Street, W1D 4UQ
Words and photos by Chris Jepson

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