Back in the days when weekends began on Thursdays and 6am was not a late finish in clubland, accelerating track tempos fuelled widespread decadent partying.
When London, Berlin and Frankfurt throbbed to the sound of teutonic beats and Svan Vath and Carl Cox spun high-speed techno and trance, Reactivate ruled as the platform to hear the popular underground anthems making waves at the raves.
Now, with the 90s nostalgia firmly back in the spotlight, Reactivate, the pioneering techno, trance and hard house brand, popularised by cult electronic label React, has been reactivated by demand for a special best of album. Featuring tracks and mixes by Armin Van Buuren, Tony De Vit, John ‘00’ Fleming and more, Reactivate 91-01 will help you recapture the nineties this halcyon era.
The Reactivate series, which sold over 500,000 albums, became a byword for new electronic music and introduced the burgeoning, uplifting European trance sound to UK clubbers, where it found favour at London at clubs such as Trade, The Gallery, Heaven, Bagleys, and Peach, plus Scotland and across the regions, as well as Europe, U.S., Australia, South Africa and Asia. The popularity of this sound led to the rise of superclubs such as Cream, Gatecrasher & Gods Kitchen promoting this style of music, which in turn became a pre-cursor for the EDM movement.
To celebrate its release Rachel Auburn, original Blitz kid and fashion designer, played tracks from her Reactivate collection at Trade’s 25th Birthday.
• ‘Reactivate 91-01’ will be released on Friday 20th November as a 37 track double CD mixed by 90s DJ icon Rachel Auburn and a 42 track unmixed digital download.
• The Reactivate team will also be back for a very special Christmas party on Friday 11th December at Club no65 (Albert Embankment, Vauxhall SE1 7TP), to celebrate the forthcoming album release. Visit goo.gl/4Z8zGe for more details.
