TRADING PLACES

Trade is back with another immense birthday party across four rooms this weekend. And to help pull the whole shebang together owner Laurence Malice has brought DJ Steven Sharp on board to help take the brand to new heights…

 

How did your new promoter role come about?

It’s been such a weird year in my career. I left Orange Nation in January, started writing for a magazine in the Spring, and from that interviewed Wayne Shires who asked me to become the Head of PR for his ‘Summer Rites’ festival. That led me to managing the Main Dance tent at the event, where I worked with Laurence Malice who has remained a friend since working together all those years ago – he offered me the promoter role and I accepted!

What is your earliest Trade memory?

In the early days, just getting into the party was the thing to achieve! Funnily enough, I remember the first door person to let me in, one rainy Sunday morning in Clerkenwell was indeed [artist] Trademark who became and has remained a friend ever since. I can’t tell you about the immense positive feedback to his artwork for the birthday! He is an incredible talent. We will be selling Limited Edition T-shirts of the design at the event. I think the world of him.

What are you most excited about moving Trade to Egg London?

The venue is looking so incredible. Laurence, Andrew, Spencer, Wyn and the team have made a forward thinking venue into something even more special. I have plans to make each room unique in décor. We won’t let you down.

Which DJ set are you most looking forward to?

Such a hard question as I’ve booked everyone personally and I can’t wait to hear so many! But my diamond mate in all things that influenced me as a DJ behind the decks is Malcolm Duffy.

What’s ahead for Trade?

I am planning a brand new tour entitled ‘Tomorrow & Forever’. We are going to Paris, Dublin and Cape Town [NYE] before the end of 2013 and there are lots of bookings planned for 2014! There will be Trade parties in London every 6-8 weeks I assure you all!

What is your ultimate Trade anthem?

As it has always been and even after all this time Gat Décor’s ‘Passion’. When Malcolm played this track it really did seem to signal that Trade had started. I am in the process of setting up a new digital Trade label with Laurence, which will have a Trade Classic subsidiary. So, you never know, it could become part of our new catalogue!

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