Share this:

Prowler Soho, The original Prowler store, continues to grow from strength to strength!

Way back when in 1997, the streets of Soho suddenly got a new addition to the mix of the various adult shops already in business when Prowler Soho opened its doors. Over 25 years on, Prowler Soho remains the flagship store of the Prowler portfolio. They have since opened up many fantastic new Prowler stores across the UK in the years since, but as any member of the LGBTQ+ community knows, a day out in Soho wouldn’t be complete without popping into Prowler Soho to pick up all of the latest in toys, lubes, fashion, underwear and more. So many wonderful folks have been team members there over the years, and they love it when they come back to visit as their current Prowler team, skilfully led by their store manager Agnetas, continues to build upon the mission to make Prowler Soho the destination shopping experience in London’s gay hometown.

Step through Prowler’s Soho’s front doors, and you will be welcomed by a raft of high-quality gay underwear and fashion from some of the world’s biggest gay brands! Everyone knows that a guy’s underwear collection should be fun, eye-catching, and, above all, sexy, so that’s why the Prowler buyers scour the globe to find the latest styles from the best fashion houses that will get you looking your best. Big names such as Addicted, Diesel, Andrew Christian and more will have you looking through their rails and hangers to find your new favourites. You can keep it sexy as well with revealing pieces from Envy, as well as bold and colourful styles from perennial favourite PUMP.

gay underwear at Prowler Soho shop

It’s not just existing brands; Prowler now has their own range of Prowler underwear! You can choose from a range of classic styles and many fun and frisky seasonal prints in their ever-expanding collection. The basics cover everything you love in gay-focused underwear, from regular briefs and trunks to sexy jock straps and backless briefs. Thanks to their hard-working team bringing you nothing but the best for your bedroom uniform, you’ll never need to go elsewhere for your underwear needs again!

Stacked amongst all of the sexy fashion is Prowler’s fantastic range of gifts and novelties. Prowler Soho has been famous for giving you everything you need for that special occasion. From birthday parties and leaving drinks to naughty gatherings, you will be sure to find everything you need to make those events ones to remember. They stock a vast range of greeting cards, Pride flags, funny books, saucy gifts, smoking hot calendars and a lot more for you to giggle over and enjoy.

gay gifts at Prowler Soho shop in London

Once you’ve got all your underwear, gifts and poppers sorted, check out Prowler Soho’s iconic Blue Room, where you will find a massive selection of toys, lube, fetish accessories and more, enough to leave you spoilt for choice!

Every kind of toy and fetish you could think of is catered for at Prowler Soho, and you’ll leave with more than you expected. Choose from dildos, butt plugs, cock rings, masturbators, douches, anal trainers, and everything you need for a horny night in either playing solo or with a partner or two. Stock up on essentials such as condoms and herbal stimulants, too, so your night never misses those extra special elements.

As we always say, wetter is better, and that is why their expansive range of lubes is fully topped up with every kind of lube for every type of play. Water-based and silicone lubes fill the shelves, as well as hybrid styles, oils, and creams for more intense play, as well as a good selection of toy cleaners and hygiene products, so everything is spick and span and will last you for ages. Their team are always fully trained and up to date on the latest lube formulas, so make sure to ask them what the best type of lube is for your desires, so you can play with peace of mind.

A lot has changed over these years in Soho, but one thing that has stayed the same, and that’s Prowler Soho’s enthusiastic and dedicated team spirit, determined to make their flagship store not just the best gay shop in Central London but also a safe and welcoming space for the LGBTQ+ community. You are family, and you will always have a space at Prowler to be yourself and have a wonderful experience, thanks to their talented team. They can’t wait for you all to visit them time and again!

Visit Prowler at 5-7 Brewer Street, London W1F 0RF, United Kindom.

Visit Prowler Online for lubes and more at

sex lube at Prowler Soho in London


Saturday gay night with WLQP at The George IV pub in London

What’s on this week