Sugar Daddy has a five-week Off-West End run at Underbelly Boulevard Soho, opening in March 2026. Tickets are on sale now. The Edgewood Entertainment production is co-produced by Alan Cumming and Billy Porter.
In Sugar Daddy, Sam Morrison shares the remarkable true story he never wanted to have to tell. One summer in the gay paradise of Provincetown, Sam fell in love with the sexy silver zaddy of his dreams only to, then, in the midst of the pandemic, lose the love of his life to COVID.
“It’s BAWDY.”
Billy Porter
In this new version, directed by Amrou Al-Kadhi, Sugar Daddy centres on Sam losing Jonathan and then receiving a ‘you should be in a coma’ level diabetes diagnosis in the midst of his grief. However, this is not a show about just diagnosis and death! Sugar Daddy is all of Sam’s stand-up experience (Late Night with Seth Meyers, The Drew Barrymore Show, Comedy Central, NBC Stand-Up Finalist, Just for Laughs’ One To Watch) rolled into this whip-sharp hour and fifteen of word-play, deft observation, and silliness.
The result is an outrageous, deeply human story of love and loss, seagull attacks, New York muggers, unexpected encounters with Jehovah’s Witnesses, and a surprise diagnosis of Type 1 diabetes.
“Nothing I can write will truly describe the brilliance of this stand-up show… There simply isn’t enough hyperbole.”
★★★★★ Broadway World
Sam shares with the audience his Provincetown (P-Town), the queer haven, where sufferers in the 1980s AIDs pandemic went to live out their lives, and their partners still remain. Where a drag queen meets you off the ferry with a flyer for their show. It’s Brighton, it’s Canal Street, it’s a place where queer lives and identities are welcomed, celebrated, and reign free.
Sam delves into the ways that grief becomes us and changes us, how he channelled that into his day job and on stage, and how the show Sugar Daddy was born. Catching audiences and critics alike with its vulnerability and authenticity, this lauded show is coming out again in 2026 with a new staging of Sugar Daddy at Underbelly Boulevard, Soho.
Part stand-up, part storytelling, and part emotional excavation, as Sam tells us, “what is trauma but un-monetised content?”
“A fantastic show … eager to see what Morrison does next”
★★★★ The Guardian
“Arch sass and polished panache … remarkably fast and furious.”
The New York Times
Prices from £10.00
Sugar Daddy runs from 5 March – 4 April 2026, at Underbelly Boulevard Soho, 6 Walker’s Court, Soho, London W1F 0BT, United Kingdom.
More about Director, Amrou Al-Kadhi
Raised between the Gulf and London, Al-Kadhi works across theatre, film, and television, with a practice rooted in character-driven storytelling marked by clarity, pace, and emotional intelligence. Their work is known for its wit, emotional precision, and ability to hold complexity without smoothing its edges. This approach brings a fresh theatrical lens to this new staging of Morrison’s deeply personal story.
Al-Kadhi is the author of the award-winning memoir Life as a Unicorn, which received both the Polari First Book Prize and a Somerset Maugham Award. In theatre, they have headlined Soho Theatre and toured internationally with solo shows including From Qur’an to Queen and Drag Mother, performed under the name Glamrou—using drag not as spectacle, but as memoir: a form of storytelling that explores family, faith, shame, desire, and belonging with candour and humour.
Their screen work continues to gain international attention, including their feature-film debut, Layla, which premiered in competition at the 2024 Sundance Film Festival. Al-Kadhi currently has multiple film and television projects in development in the UK and the United States.
“I am so excited to be directing Sam and this gorgeous piece of work – equal parts hilarious, heartbreaking, original and surprising, this show intersects fascinating themes of faith, grief, sexuality and downright absurdity in ways that are going to enlighten audiences. I can’t wait to get going!”
Director, Amrou Al-Kadhi
