My Transgender Date has started its own social media journey. While the journey hasn’t been smooth, the trans dating site’s mission gives its content a unique direction from other channels.
Redefining the “Company Channel”
Most people who watch a video and realize that it comes from a company would immediately think, “Oh, it’s a sales pitch.” They would think that the company prioritizes profit and would post and do anything just to sell.
But when you scan through My Transgender Date’s channel, it’s not at all like that. Yes, it’s a dating site and a brand. But the content they put out focuses mainly on visibility, inclusivity, and awareness. Its content is designed to be a hub for resources, honest discussions, and a safe community for trans women and their allies.
How It All Started
The channel started with simple introductions to the team’s members. Then there were videos of Maki, the site’s co-founder, explaining how to use the dating platform. These videos gave My Transgender Date a face and a voice, one that reassured watchers of its commitment and advocacy.
The channel grew, and the videos evolved. The team began experimenting with different formats. From dating advice and deep dives into trans history to explainer videos that defined trans terminology. This trial-and-error phase helped the team figure out what the audience and the community wanted to see.
Where They Are
Right now, the team is leveling up. They are refining scripts, polishing editing, and making sure production value meets a higher standard. Initially, they started posting their content primarily on YouTube and Facebook. But now, they’ve expanded their reach and brought their advocacy to TikTok and Instagram.
Where They Are Going
The most recent shift for the My Transgender Date team is their move to reaction-style content. The channel is moving away from “broadcasting” and more towards “interacting” with the community.
They’ll be responding to Reddit threads, personal stories, and testimonials from trans women and their allies. This is where highlighting real, lived experiences becomes conversations that really matter.
