24/09/16: Sixteen years ago, London saw something very British and very unique happen and my life changed forever.
Its planning started many years before, and was influenced by my love for big strong furry men and clubbing. Marry this with a combination of good food, music and company and you have the foundations of XXL.
Although many of the players have changed over the years and sadly some have departed this mortal coil, all are part of what XXL represents and stands for!
I feel blessed and humbled by all your comments on XXL! Thank you all staff and customers alike, past and present. Here’s to the next 16 years of making London the talk of the world with our brand of BEARTOPIA.
Pulse, 1 Invicta Plaza, SE1 9UF
Words by Mark Ames
Photos by Joel Ryder