WILDCAT PASSION DELIVERS 500 FREE BOTTLES TO PINK NOISE PLEDGERS
Wildcat Gin is giving away 500 bottles of its new flavour to people who donate to Sink The Pink’s LGBTQ+ arts fund.
Pink Noise helps creatives in the community who are struggling financially. The announcement comes as LGBTQ+ venues fight to remain open after lockdown blow
To celebrate the launch of Wildcat Passion, Wildcat Gin is giving a bottle of its new zesty flavour to the first 500 people who donate to Sink The Pink’s Pink Noise project – a trust dedicated to funding LGBTQ+ creatives hit with the ongoing impact of COVID-19.
From Wednesday 15th July, the first 500 people who pledge £15 or more to Pink Noise will receive a 70cl bottle of the new orange and passionfruit, full-strength, gin – the latest addition to Wildcat’s range, with an RSP of £26.
Wildcat believes our passions define who we are; allowing us to dust off the formalities of the 9 to 5 to be our true authentic selves. Whether you are a desk worker by day and a cabaret performer by night; an outspoken drag queen, or a secret singer in the shower, it’s all about you being you and taking pride in your passion.
The brand therefore decided to unleash their new Wildcat Passion gin during Pride season – not only to celebrate the LGBTQ+ community, but to go further and support them at a time when there is a real threat to their livelihoods.
Last week, the UK Government announced a support package of £1.57bn to help struggling venues such as theatres, galleries, museums, and a number of grassroots LGBTQ+ venues, following pressure from industry leaders.
But, for many queer artists, the fund does not directly benefit them, and they’ve been left crying out for financial support. More than one hundred Pride events across the UK have been cancelled or postponed – for many performers, a vital source of income – and many self-employed artists and creatives fall outside of the government’s furlough schemes, meaning they’ve been unable to claim support for over three months.
[bg_collapse view=”link” expand_text=”Show More” collapse_text=”Show Less”]This is why Sink The Pink’s Pink Noise project has become a lifeline for many of these artists in recent months. Described as a “queer-community-focussed fund and resource”, the fund exists to give LGBTQ+ artists and visionaries the opportunity to create and generate some much-needed income.[/bg_collapse]
With funds donated, Pink Noise plan to commission new creative work in a variety of mediums, to reflect the diversity of talent throughout the community – including film, journalism, digital, art, theatre, live performances and many more.
New Wildcat Passion on shelves exclusively in Tesco now
To get a first taste of Wildcat Passion and donate to Pink Noise, head to www.gofundme.com/f/wildcatgin-pinknoise.
